Social Media Usage Statistics 2025 — Time Spent and Trends

How much time do people spend on social media in 2025? Platform-by-platform breakdown, demographic data, and impact on mental health.

Last updated: January 15, 2025

2 hours 23 minutes
Daily time on social media (global average)
Source: GWI 2024
95 minutes
TikTok average daily usage
Source: Insider Intelligence 2024
53 minutes
Instagram average daily usage
Source: Sprout Social 2024
48 minutes
YouTube average daily usage
Source: Statista 2024
64%
People who report social media affects mental health
Source: APA 2024
46%
Teens who use social media "almost constantly"
Source: Pew Research 2024
73%
People who open social media out of habit
Source: GWI 2024
36+ days
Annual social media time per person
Source: Calculated from daily averages

Social Media Dominates Screen Time

Social media is the #1 driver of phone screen time. The average person spends nearly 2.5 hours per day across platforms, with TikTok leading at 95 minutes daily. 73% of people open social media out of habit, not intention.

Breaking the Social Media Loop

Minimalist Launcher helps by removing the visual triggers that lead to habitual social media opening. When your home screen doesn't show Instagram, TikTok, or Twitter icons, you're far less likely to open them on autopilot.

Ready to beat the statistics?

Join 230,000+ users who cut screen time by 75% with Minimalist Launcher.

Download for free